Marketing

Client Spotlight: Salsa Limón

World-class tacos made for all — what could be better than that? Whether you prefer chicken fajita or al pastor, Salsa Limón is here to wow the world one taco at a time. The awesome creatives behind this tasty taquería came to our team at OpticTour for guidance in building them a website — one …

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5 Easy and Effective Graphic Design Tips for Small Business Owners

  Having solid, on-brand, and visually striking designs attached to your digital marketing endeavors is vital to your success. Just think of it like this: Design is at the core of your marketing plan. Your website, social media posts, company videos, and anything else you create all need to have strong, clean, and consistent design …

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The Top 3 Reasons Why You Should Absolutely Be Using a Social Media Content Calendar

Have you ever felt like you’re running around with your hair on fire trying to figure out what to post on social media? You’re not alone. In fact, content production is the biggest challenge for 44 percent of marketers (Neil Patel).  Let’s be real: Writer’s block is a very tangible phenomenon, and if you’re like …

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8 Quick Tips for Mastering Social Media Holidays

Sure, you’ve heard of Thanksgiving, Halloween, and Fourth of July — but did you know that there’s a whole world of other holidays out there just waiting to be celebrated? That’s right! A social media holiday is a mini holiday centered around a person or a group of people, animal, idea, hobby, food, activity, trend, …

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Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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Email Marketing Campaign

The Top 9 Things You Should Know When Starting an Email Marketing Campaign or Company Newsletter

Sending a company newsletter or starting an email marketing campaign is a fantastic way to bolster your digital-marketing efforts, remain top of mind for your consumers, build trust and credibility for your business, close sales, and so much more. In fact, email marketing is considered to be 40 percent more effective at converting prospects when …

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Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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Infographics 101: What They Are and How to Make Them

Do you have a bunch of great information that your viewers could really benefit from hearing? A great way to present it all to them in a simple, fun, and easy-to-understand way is by creating an infographic! What’s an Infographic? An infographic is defined by the Oxford English Dictionary as a “visual representation of information …

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One Key Digital-Marketing Tool Your Video Might Be Missing

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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