Gratitude; an extremely important discipline to practice and express throughout anyone’s life. A practice as such proves to be especially important during periods of immense difficulty. This week, gratitude came easily to OpticTour! We are happy to announce that our agency has been featured in an article titled, “Austin’s 50…

With about 3.2 billion people using social media, and millennials being the leader in usage, it is essential to optimize your content on social media to grab their attention. Now that social media is crowded with walls of text on posts, video is becoming the right way to post your…

Whether you’re just starting or have been in business for years, reviews are something everyone has to deal with. Customers expect to see negative online reviews for every business. However, what matters most is how you respond to the reviews. Here are some no-no’s when dealing with negative reviews that…

When it comes to digital marketing, businesses can often become overwhelmed by the number of options at their disposal. While it might be nice to utilize various tactics and strategies to grow your business, you have to know what you are doing to succeed. Here are five common digital marketing…

The one statement that comes across to businesses on social media is that they should be following their competitors. Why? When you follow your competitor’s social media pages, it can offer multiple benefits when managing your own presence. Know What Works and What Doesn’t on Social Media By following your…