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Five Essential Elements Every Landing Page Needs

Five Essential Elements Every Landing Page Needs

If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history,…
Client Spotlight: The Clay Pit

Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has…
The Top 6 Reasons Why Your Business Needs a Blog

The Top 6 Reasons Why Your Business Needs a Blog

A blog about blogging… Can we get any more meta than that? Maybe, maybe not —  but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content…
The No. 1 Thing Most Digital Marketing Plans Miss

The No. 1 Thing Most Digital Marketing Plans Miss

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of…
The Most Lucrative Tool You Can Add to Enhance the Power of Your Google 360 Tour

The Most Lucrative Tool You Can Add to Enhance the Power of Your Google 360 Tour

Have you recently created a Google 360 Tour to increase viewer engagement, up your ranking on Google, and bolster your SEO efforts to new heights? Fantastic idea! But did you know that there’s a whole other world of insider tools you can use to increase your Google 360 Tours efficiency,…
The Top 5 Video Trends to Watch in 2021

The Top 5 Video Trends to Watch in 2021

In 2020, digital marketers from all across the globe reshaped their marketing strategies to implement the power of video — and in 2021, as our way of life continues to move further and further online, that’s set to drastically increase. In fact, in 2020, 63 percent of mobile traffic was…
The Top 4 Benefits of Outsourcing Your Digital Marketing

The Top 4 Benefits of Outsourcing Your Digital Marketing

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What…
8 Ways to Organically Grow Your Social Media Following in 2021

8 Ways to Organically Grow Your Social Media Following in 2021

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both…
The One Essential Trick to Dramatically Increase Your Email Click-through Rates

The One Essential Trick to Dramatically Increase Your Email Click-through Rates

Ever spent hours creating a company newsletter full of information you know your consumers want to know, but found that your click-through rates were less than satisfactory? You might’ve missed a key step in your marketing campaign: including videos in your emails! Including video in an email has been shown…
Client Spotlight: Chick-fil-A

Client Spotlight: Chick-fil-A

“Spicy or regular?” No matter how you take your chicken sandwich at Chick-fil-A, one thing remains true, and it’s that they’ve got A LOT to offer. That’s why the faces behind the Chick-fil-A on 620 came to our team here at OpticTour to create a Google 360 Tour! A Google…
A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all…
How to Use Video to Increase the Power of Your Digital Marketing Plan

How to Use Video to Increase the Power of Your Digital Marketing Plan

So you’ve gone ahead and decided that you want to use that great company video you just created to offer the world a stunning visual overview of your company, entice potential new consumers, and find your footing in the vast ecosystem of digital marketing. Now what? Video is ranked as…
How Apple’s New Update Impacts Facebook Ad Campaigns

How Apple’s New Update Impacts Facebook Ad Campaigns

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook. These changes were made in an attempt to protect user data and privacy by…
Three Basic Types of Video to Take Your Business to the Next Level

Three Basic Types of Video to Take Your Business to the Next Level

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook.   These changes were made in an attempt to protect user data and privacy by…
Why You Should Be Responding to Reviews -- Even the Negative Ones

Why You Should Be Responding to Reviews -- Even the Negative Ones

If someone walked right through the front door of your business to raise a complaint, ask a question, or offer you some praise, would you say nothing in response and show them the way out? Of course not! So why do that online? The hard truth is that when you…
Why SEO is a Need-to-Know

Why SEO is a Need-to-Know

Have you spent hours posting on social media, running advertisements, shooting promotional videos, fine-tuning your email marketing plan — but still find that you’re not getting the results you deserve? You might be missing a key step in your digital marketing foundation: SEO! What is SEO? Search Engine Optimization (SEO)…
Five Reasons Why Your Digital Marketing Plan Needs a Google 360 Tour

Five Reasons Why Your Digital Marketing Plan Needs a Google 360 Tour

In today’s world of technological advancements and novel innovations, business owners have to do everything in their power to stay up to date on all the latest developments if they want to be able to break through the clutter of digital marketing and effectively share their greatness with the world.…
One Simple Trick to Increase Your Exposure on Facebook

One Simple Trick to Increase Your Exposure on Facebook

Have you ever spent hours crafting the most perfect, intriguing, and traffic-driving content to post on Facebook only to find out that nobody actually liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time…
One Essential Marketing Tactic to Dramatically Increase Your Social Media Following

One Essential Marketing Tactic to Dramatically Increase Your Social Media Following

Whether it’s selling a product, offering an explanation of your services, sharing company history, or something else entirely, when you post on your social media platforms, your end goal is to make meaningful connections with your audience in some way, shape, or form. (Well, maybe your end goal is really…
Client Spotlight: F45 Training

Client Spotlight: F45 Training

Team training, life changing — that’s what F45 Training is all about. F45 is a worldwide community that specializes in fitness training through innovative, high-intensity group workouts. They merge three separate cutting-edge styles into one 45-minute class that’s designed to unify the muscular groups in your body, get your heart…
One Essential Element to Boost Your Email Marketing Campaign

One Essential Element to Boost Your Email Marketing Campaign

Have you crafted a wonderfully written company email, optimized the title and copy, done all you can to effectively share your greatness with the world, but still find you’re not receiving the results you’re looking for? You might be missing a key step in your email-marketing plan: including a video!…
Five Basics Steps to Creating Social Media Advertisements

Five Basics Steps to Creating Social Media Advertisements

Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the physical and digital world: the billboards we pass…
Client Spotlight: Cedar Park Whole Foods Market

Client Spotlight: Cedar Park Whole Foods Market

How many times have you gone shopping at the grocery store and had to walk aimlessly down the aisles because you didn’t know where something was? It happens to all of us — but Cedar Park’s Whole Foods found a way around that! Just in case you aren’t familiar: Whole…
The Importance of Generating Brand Awareness During Lockdown

The Importance of Generating Brand Awareness During Lockdown

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…
Six Essential Website Pages Every Small Business Needs

Six Essential Website Pages Every Small Business Needs

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…
The One Type of Social Media Post That Makes Sales For You

The One Type of Social Media Post That Makes Sales For You

If you’re looking to promote the sale of your products and services on social media, the first thing you might think to do is to create posts that talk about how great your company is, provide details about the way your products and services work, and share how you can…
The No. 1 Reason People Scroll Past Your Video

The No. 1 Reason People Scroll Past Your Video

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Williamson County Children's Advocacy Center

Williamson County Children's Advocacy Center

Hope, healing, and justice. That’s what Williamson County Children’s Advocacy Center (WCCAC) has been providing for victimized children for over 20 years. Their mission is to provide a safe, inclusive space to disclose and discuss instances of child abuse, reduce emotional trauma for children and their non-offending family members, and…
How to Select the Perfect Social Media Photo

How to Select the Perfect Social Media Photo

How to Select the Perfect Social Media Photo Since everybody’s got a camera in the back of their pocket, it seems like we’d all be great photographers — but oftentimes, the photos we see on social media are dimly lit, poorly shot, and some are just plain old ugly. If…
Three Essential Ways to Get Started on Developing Your Brand

Three Essential Ways to Get Started on Developing Your Brand

Your business name, the products and services you’re selling, your voice, your history: These are a reflection of you and your company, and thus, the essence of your brand. Having a brand that’s consistent across multiple platforms will help set you apart from similar companies — and keep your company…

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