Five Basics Steps to Creating Social Media Advertisements Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the…

How many times have you gone shopping at the grocery store and had to walk aimlessly down the aisles because you didn’t know where something was? It happens to all of us — but Cedar Park’s Whole Foods found a way around that! Just in case you aren’t familiar: Whole…

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…

If you’re looking to promote the sale of your products and services on social media, the first thing you might think to do is to create posts that talk about how great your company is, provide details about the way your products and services work, and share how you can…

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Hope, healing, and justice. That’s what Williamson County Children’s Advocacy Center (WCCAC) has been providing for victimized children for over 20 years. Their mission is to provide a safe, inclusive space to disclose and discuss instances of child abuse, reduce emotional trauma for children and their non-offending family members, and…

How to Select the Perfect Social Media Photo Since everybody’s got a camera in the back of their pocket, it seems like we’d all be great photographers — but oftentimes, the photos we see on social media are dimly lit, poorly shot, and some are just plain old ugly. If…

Your business name, the products and services you’re selling, your voice, your history: These are a reflection of you and your company, and thus, the essence of your brand. Having a brand that’s consistent across multiple platforms will help set you apart from similar companies — and keep your company…

At OpticTour, the safety of our clients, staff, and all others we come into contact with remains a high priority. We’re closely monitoring and adhering to all guidelines set forth by state and federal officials alongside administering our own personal sanitation and contact-tracing practices so we can minimize any potential…

Gratitude; an extremely important discipline to practice and express throughout anyone’s life. A practice as such proves to be especially important during periods of immense difficulty. This week, gratitude came easily to OpticTour! We are happy to announce that our agency has been featured in an article titled, “Austin’s 50…

With about 3.2 billion people using social media, and millennials being the leader in usage, it is essential to optimize your content on social media to grab their attention. Now that social media is crowded with walls of text on posts, video is becoming the right way to post your…

Whether you’re just starting or have been in business for years, reviews are something everyone has to deal with. Customers expect to see negative online reviews for every business. However, what matters most is how you respond to the reviews. Here are some no-no’s when dealing with negative reviews that…

When it comes to digital marketing, businesses can often become overwhelmed by the number of options at their disposal. While it might be nice to utilize various tactics and strategies to grow your business, you have to know what you are doing to succeed. Here are five common digital marketing…

The one statement that comes across to businesses on social media is that they should be following their competitors. Why? When you follow your competitor’s social media pages, it can offer multiple benefits when managing your own presence. Know What Works and What Doesn’t on Social Media By following your…