If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history,…

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has…

A blog about blogging… Can we get any more meta than that? Maybe, maybe not —  but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content…

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of…

Have you recently created a Google 360 Tour to increase viewer engagement, up your ranking on Google, and bolster your SEO efforts to new heights? Fantastic idea! But did you know that there’s a whole other world of insider tools you can use to increase your Google 360 Tours efficiency,…

In 2020, digital marketers from all across the globe reshaped their marketing strategies to implement the power of video — and in 2021, as our way of life continues to move further and further online, that’s set to drastically increase. In fact, in 2020, 63 percent of mobile traffic was…

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What…

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both…

Ever spent hours creating a company newsletter full of information you know your consumers want to know, but found that your click-through rates were less than satisfactory? You might’ve missed a key step in your marketing campaign: including videos in your emails! Including video in an email has been shown…

“Spicy or regular?” No matter how you take your chicken sandwich at Chick-fil-A, one thing remains true, and it’s that they’ve got A LOT to offer. That’s why the faces behind the Chick-fil-A on 620 came to our team here at OpticTour to create a Google 360 Tour! A Google…

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all…

So you’ve gone ahead and decided that you want to use that great company video you just created to offer the world a stunning visual overview of your company, entice potential new consumers, and find your footing in the vast ecosystem of digital marketing. Now what? Video is ranked as…

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook. These changes were made in an attempt to protect user data and privacy by…

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook.   These changes were made in an attempt to protect user data and privacy by…

If someone walked right through the front door of your business to raise a complaint, ask a question, or offer you some praise, would you say nothing in response and show them the way out? Of course not! So why do that online? The hard truth is that when you…

Have you spent hours posting on social media, running advertisements, shooting promotional videos, fine-tuning your email marketing plan — but still find that you’re not getting the results you deserve? You might be missing a key step in your digital marketing foundation: SEO! What is SEO? Search Engine Optimization (SEO)…

In today’s world of technological advancements and novel innovations, business owners have to do everything in their power to stay up to date on all the latest developments if they want to be able to break through the clutter of digital marketing and effectively share their greatness with the world.…

Have you ever spent hours crafting the most perfect, intriguing, and traffic-driving content to post on Facebook only to find out that nobody actually liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time…

Whether it’s selling a product, offering an explanation of your services, sharing company history, or something else entirely, when you post on your social media platforms, your end goal is to make meaningful connections with your audience in some way, shape, or form. (Well, maybe your end goal is really…

Team training, life changing — that’s what F45 Training is all about. F45 is a worldwide community that specializes in fitness training through innovative, high-intensity group workouts. They merge three separate cutting-edge styles into one 45-minute class that’s designed to unify the muscular groups in your body, get your heart…

Have you crafted a wonderfully written company email, optimized the title and copy, done all you can to effectively share your greatness with the world, but still find you’re not receiving the results you’re looking for? You might be missing a key step in your email-marketing plan: including a video!…

Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the physical and digital world: the billboards we pass…

How many times have you gone shopping at the grocery store and had to walk aimlessly down the aisles because you didn’t know where something was? It happens to all of us — but Cedar Park’s Whole Foods found a way around that! Just in case you aren’t familiar: Whole…

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website…

If you’re looking to promote the sale of your products and services on social media, the first thing you might think to do is to create posts that talk about how great your company is, provide details about the way your products and services work, and share how you can…

Facebook Twitter Linkedin 8863 Anderson Mill Road, Suite 117 Austin, Texas 78729 © 2019 Optictour. Trademarks and brands are the property of their respective owners. Google and the Google logo or any other related screenshots  are registered trademarks of Google LLC, used with permission. Useful Links Terms of use Privacy…

Hope, healing, and justice. That’s what Williamson County Children’s Advocacy Center (WCCAC) has been providing for victimized children for over 20 years. Their mission is to provide a safe, inclusive space to disclose and discuss instances of child abuse, reduce emotional trauma for children and their non-offending family members, and…

How to Select the Perfect Social Media Photo Since everybody’s got a camera in the back of their pocket, it seems like we’d all be great photographers — but oftentimes, the photos we see on social media are dimly lit, poorly shot, and some are just plain old ugly. If…

Your business name, the products and services you’re selling, your voice, your history: These are a reflection of you and your company, and thus, the essence of your brand. Having a brand that’s consistent across multiple platforms will help set you apart from similar companies — and keep your company…