Digital Marketing Agency
One of the most basic building blocks of digital marketing is knowing your audience — and, of course, understanding how to apply that knowledge in an effective way so you can continue to grow said audience. Having a solid grasp of whom you are selling your products and services to can give you a huge …
Digital Marketing 101: Understanding and Growing Your Audience with 2 Simple Tactics Read More »
Have you recently seen an uptick in DMs asking you to buy followers, likes, and comments? Or maybe, for an “exclusive, just-for-you” fee, they’ll promote you on their pages or stories. Seems like a sweet deal, right? More engagement means more business, more sales, more people walking through the door… right? Wrong. Because all those …
Why You Should NEVER Buy Followers, Comments, or Likes on Instagram Read More »
Vintage arcade games, free skee ball, craft beer, karaoke, and so much more — that’s what Kung Fu Saloon brings to the party. We recently partnered with several of their locations to shoot a Google 360 Tour of their awesome environments! Just in case you aren’t aware, a Google 360 Tour is a virtual-reality simulation …
As a small business owner, you’re likely already aware of the fact that posting regularly on your social media platforms is a fantastic way to keep your brand top of mind, provide information on your products and services, distinguish yourself from your competitors, and so much more. However, when you have to come up …
Ever seen a video of yourself and thought, “Oh, god… is that really me? Do I really sound like that? Why did I move my hands like that? Yikes.” You’re not alone. Fear of being on camera is totally normal, and even the most skilled actors and actresses felt uncomfortable in front of the …
Video Marketing for Small Businesses 101: The Do’s & Don’ts of On-Camera Interviews Read More »
Everyone loves a good story — and that’s why implementing storytelling into your digital marketing endeavors is a great idea if you’re looking to engage your audience with content that really resonates, create a strong relationship between your consumers and your brand, and so much more. But before we move on, we want to do …
Ready to start a company newsletter or email marketing campaign? Great idea! Email is one of the most trusted marketing channels, and the value of email marketing just keeps on growing even in the post-COVID world. In addition, 31 percent of B2B marketers say that email newsletters are the best way to nurture leads, and …
Basic Types of Newsletters Every Digital Marketing Plan Needs Read More »
If you follow the social media accounts of a well-established restaurant, store, marketing company, etc., then you’ve likely asked yourself the following question: How do they come up with such great, detailed ideas for content every single time they post? We’re about to let you in on a little secret… and it’s that they don’t! …
Repurposing Content: What is It and How Can I Do it Effectively? Read More »
World-class tacos made for all — what could be better than that? Whether you prefer chicken fajita or al pastor, Salsa Limón is here to wow the world one taco at a time. The awesome creatives behind this tasty taquería came to our team at OpticTour for guidance in building them a website — one …
Having solid, on-brand, and visually striking designs attached to your digital marketing endeavors is vital to your success. Just think of it like this: Design is at the core of your marketing plan. Your website, social media posts, company videos, and anything else you create all need to have strong, clean, and consistent design …
5 Easy and Effective Graphic Design Tips for Small Business Owners Read More »
We are a team of creative, out-of-the-box digital marketing experts who value leadership, honesty, and consistency, while knowing what it takes to deliver results.
8863 Anderson Mill Road,
Suite 117
Austin, Texas
78729
Phone: (512) 814-0270
Email: contact@optictour.com
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