SEO

Four Key Reasons Why You Need a Digital Marketing Analytics Plan

Digital marketing analytics is becoming the main avenue for understanding and digesting the effectiveness of campaign strategies with the explosion of digital marketing. It can be useful in understanding what’s working and what’s not working, making your marketing efforts more efficient, and even predicting the success of future campaigns. Imagine this: You’re a business owner …

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Repurposing Content: What is It and How Can I Do it Effectively?

If you follow the social media accounts of a well-established restaurant, store, marketing company, etc., then you’ve likely asked yourself the following question: How do they come up with such great, detailed ideas for content every single time they post? We’re about to let you in on a little secret… and it’s that they don’t! …

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Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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The No. 1 Thing Most Digital Marketing Plans Miss

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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Client Spotlight: F45 Training

Team training, life changing — that’s what F45 Training is all about. F45 is a worldwide community that specializes in fitness training through innovative, high-intensity group workouts. They merge three separate cutting-edge styles into one 45-minute class that’s designed to unify the muscular groups in your body, get your heart goin’, and make you feel …

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Client Spotlight: Cedar Park Whole Foods Market

How many times have you gone shopping at the grocery store and had to walk aimlessly down the aisles because you didn’t know where something was? It happens to all of us — but Cedar Park’s Whole Foods found a way around that! Just in case you aren’t familiar: Whole Foods Market is the world’s …

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