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Important news and updates about Google Marketing.

The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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Why Your Business Needs to Be Listed in All Online Directories — Not Just Google

If you’re trying to reach potential consumers and put your brand at the forefront of their minds, it’s incredibly vital that your business information is available, consistent, and correct across all platforms. This includes your: Company name Business type Physical address Phone number Hours of operation Website Business description When you’re looking to grow the …

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One Key Digital-Marketing Tool Your Video Might Be Missing

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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Why You Should Be Responding to Reviews — Even the Negative Ones

If someone walked right through the front door of your business to raise a complaint, ask a question, or offer you some praise, would you say nothing in response and show them the way out? Of course not! So why do that online? The hard truth is that when you don’t take the time to …

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Five Reasons Why Your Digital Marketing Plan Needs a Google 360 Tour

In today’s world of technological advancements and novel innovations, business owners have to do everything in their power to stay up to date on all the latest developments if they want to be able to break through the clutter of digital marketing and effectively share their greatness with the world. But instead of letting that …

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Client Spotlight: F45 Training

Team training, life changing — that’s what F45 Training is all about. F45 is a worldwide community that specializes in fitness training through innovative, high-intensity group workouts. They merge three separate cutting-edge styles into one 45-minute class that’s designed to unify the muscular groups in your body, get your heart goin’, and make you feel …

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Client Spotlight: Cedar Park Whole Foods Market

How many times have you gone shopping at the grocery store and had to walk aimlessly down the aisles because you didn’t know where something was? It happens to all of us — but Cedar Park’s Whole Foods found a way around that! Just in case you aren’t familiar: Whole Foods Market is the world’s …

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