Digital Marketing Agency
Important news and updates about Google Marketing.
Google My Business or GMB was formerly known as Google My Places. GMB has revolutionized the modern approach to getting your business discovered. Previously, people would go to a location to find a salon or a bakery. But with GMB, people search Salons Around Me and get the location of your business, the name, and …
10 Facts Why Google My Business Is Imperative for Businesses Today Read More »
Digital marketing analytics is becoming the main avenue for understanding and digesting the effectiveness of campaign strategies with the explosion of digital marketing. It can be useful in understanding what’s working and what’s not working, making your marketing efforts more efficient, and even predicting the success of future campaigns. Imagine this: You’re a business owner …
Four Key Reasons Why You Need a Digital Marketing Analytics Plan Read More »
Sure, you’ve heard of Thanksgiving, Halloween, and Fourth of July — but did you know that there’s a whole world of other holidays out there just waiting to be celebrated? That’s right! A social media holiday is a mini holiday centered around a person or a group of people, animal, idea, hobby, food, activity, trend, …
8 Quick Tips for Mastering Social Media Holidays Read More »
My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …
We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …
OpticTour Named as One of Top Web Designers in Austin by DesignRush Read More »
In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …
The Importance of Maintaining Brand Awareness During COVID and Beyond Read More »
If you’re trying to reach potential consumers and put your brand at the forefront of their minds, it’s incredibly vital that your business information is available, consistent, and correct across all platforms. This includes your: Company name Business type Physical address Phone number Hours of operation Website Business description When you’re looking to grow the …
Why Your Business Needs to Be Listed in All Online Directories — Not Just Google Read More »
One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …
One Key Digital-Marketing Tool Your Video Might Be Missing Read More »
The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …
If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …
A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021 Read More »
We are a team of creative, out-of-the-box digital marketing experts who value leadership, honesty, and consistency, while knowing what it takes to deliver results.
8863 Anderson Mill Road,
Suite 117
Austin, Texas
78729
Phone: (512) 814-0270
Email: [email protected]
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