Google

Important news and updates about Google Marketing.

Four Key Reasons Why You Need a Digital Marketing Analytics Plan

Digital marketing analytics is becoming the main avenue for understanding and digesting the effectiveness of campaign strategies with the explosion of digital marketing. It can be useful in understanding what’s working and what’s not working, making your marketing efforts more efficient, and even predicting the success of future campaigns. Imagine this: You’re a business owner …

Four Key Reasons Why You Need a Digital Marketing Analytics Plan Read More »

8 Quick Tips for Mastering Social Media Holidays

Sure, you’ve heard of Thanksgiving, Halloween, and Fourth of July — but did you know that there’s a whole world of other holidays out there just waiting to be celebrated? That’s right! A social media holiday is a mini holiday centered around a person or a group of people, animal, idea, hobby, food, activity, trend, …

8 Quick Tips for Mastering Social Media Holidays Read More »

Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

Client Spotlight: My Possibilities Read More »

OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

OpticTour Named as One of Top Web Designers in Austin by DesignRush Read More »

The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

The Importance of Maintaining Brand Awareness During COVID and Beyond Read More »

Why Your Business Needs to Be Listed in All Online Directories — Not Just Google

If you’re trying to reach potential consumers and put your brand at the forefront of their minds, it’s incredibly vital that your business information is available, consistent, and correct across all platforms. This includes your: Company name Business type Physical address Phone number Hours of operation Website Business description When you’re looking to grow the …

Why Your Business Needs to Be Listed in All Online Directories — Not Just Google Read More »

One Key Digital-Marketing Tool Your Video Might Be Missing

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

One Key Digital-Marketing Tool Your Video Might Be Missing Read More »

Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

Client Spotlight: The Clay Pit Read More »

A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021 Read More »

Why You Should Be Responding to Reviews — Even the Negative Ones

If someone walked right through the front door of your business to raise a complaint, ask a question, or offer you some praise, would you say nothing in response and show them the way out? Of course not! So why do that online? The hard truth is that when you don’t take the time to …

Why You Should Be Responding to Reviews — Even the Negative Ones Read More »