Four Key Reasons Why You Need a Digital Marketing Analytics Plan

Advertising, Blog Writing, Brand Awareness, Content Creation, Digital Marketing, Facebook, Google, Instagram, LinkedIn, Marketing, Marketing Campaign, SEO, Small Business, Social Media, Twitter, Web Development, Website / By Marilee Bodden

Digital marketing analytics is becoming the main avenue for understanding and digesting the effectiveness of campaign strategies with the explosion of digital marketing. It can be useful in understanding what’s working and what’s not working, making your marketing efforts more efficient, and even predicting the success of future campaigns. Imagine this: You’re a business owner …

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Client Spotlight: My Possibilities

Advertising, Brand Awareness, Branding, Content Creation, Digital Marketing, Directory Optimization, Email Marketing, Entrepreneurship, Facebook, Google, Google 360 Tour, Graphic Design, Instagram, Landing Page, LinkedIn, Marketing, Marketing Campaign, OpticTour Clients, OpticTour Interactive, Optimization, Review Management, Reviews, SEO, Small Business, Social Media, Startup, Technology, Twitter, video production, Web Development, Website, Yelp / By ramin

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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One Key Digital-Marketing Tool Your Video Might Be Missing

Branding, Content Creation, Digital Marketing, Google, Marketing, Small Business, Web Development, Website / By ramin

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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Five Essential Elements Every Landing Page Needs

Branding, Content Creation, Digital Marketing, Landing Page, Marketing, Small Business, Web Development / By ramin

If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history, products and services, etc., your …

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The Top 6 Reasons Why Your Business Needs a Blog

Advertising, Blog Writing, Brand Awareness, Branding, Digital Marketing, Web Development / By ramin

A blog about blogging… Can we get any more meta than that? Maybe, maybe not — but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content marketing strategy, and 82 percent …

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The No. 1 Thing Most Digital Marketing Plans Miss

Advertising, Brand Awareness, Branding, Digital Marketing, Marketing Campaign, Optimization, SEO, Social Media, videos, Web Development, Website / By ramin

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

Advertising, Brand Awareness, Branding, COVID-19, Digital Marketing, Facebook, Google, Marketing, Marketing Campaign, Optimization, SEO, Small Business, video production, Web Development, Website / By ramin

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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Web Development

One Key Digital-Marketing Tool Your Video Might Be Missing

Five Essential Elements Every Landing Page Needs

A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

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