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The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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8 Ways to Organically Grow Your Social Media Following in 2021

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both of them together! Going farther …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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How Apple’s New Update Impacts Facebook Ad Campaigns

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook.   These changes were made in an attempt to protect user data and privacy by reducing the lifespan of cookies. …

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Five Reasons Why Your Digital Marketing Plan Needs a Google 360 Tour

In today’s world of technological advancements and novel innovations, business owners have to do everything in their power to stay up to date on all the latest developments if they want to be able to break through the clutter of digital marketing and effectively share their greatness with the world. But instead of letting that …

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One Simple Trick to Increase Your Exposure on Facebook

Have you ever spent hours crafting the most perfect, intriguing, and traffic-driving content to post on Facebook only to find out that nobody actually liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6 percent on …

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