Brand Awareness

Drone Video

How Incorporating Drone Footage Into Your Digital-Marketing Plan Will Take Your Business to the Next Level

If there’s one thing that every digital-marketing plan should seek to achieve, it’s the idea of implementing new tools and technologies so that you stay up to date, build stronger methods, and can continue to do business in a changing world. That’s why incorporating drone photography and videography into your digital marketing endeavors is a …

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The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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Infographics 101: What They Are and How to Make Them

Do you have a bunch of great information that your viewers could really benefit from hearing? A great way to present it all to them in a simple, fun, and easy-to-understand way is by creating an infographic! What’s an Infographic? An infographic is defined by the Oxford English Dictionary as a “visual representation of information …

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Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

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The Top 6 Reasons Why Your Business Needs a Blog

A blog about blogging… Can we get any more meta than that? Maybe, maybe not —  but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content marketing strategy, and 82 percent …

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The No. 1 Thing Most Digital Marketing Plans Miss

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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The Top 5 Video Trends to Watch in 2021

In 2020, digital marketers from all across the globe reshaped their marketing strategies to implement the power of video — and in 2021, as our way of life continues to move further and further online, that’s set to drastically increase. In fact, in 2020, 63 percent of mobile traffic was video-related — and that’s set …

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The Top 4 Benefits of Outsourcing Your Digital Marketing

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What do I even need to …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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