Four Key Reasons Why You Need a Digital Marketing Analytics Plan

Advertising, Blog Writing, Brand Awareness, Content Creation, Digital Marketing, Facebook, Google, Instagram, LinkedIn, Marketing, Marketing Campaign, SEO, Small Business, Social Media, Twitter, Web Development, Website / By Marilee Bodden

Digital marketing analytics is becoming the main avenue for understanding and digesting the effectiveness of campaign strategies with the explosion of digital marketing. It can be useful in understanding what’s working and what’s not working, making your marketing efforts more efficient, and even predicting the success of future campaigns. Imagine this: You’re a business owner …

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Digital Marketing 101: Understanding and Growing Your Audience with 2 Simple Tactics

Advertising, Blog Writing, Brand Awareness, Branding, Content Creation, Digital Marketing, Email Marketing, Graphic Design, Infographics, Instagram, LinkedIn, Marketing, Marketing Campaign, Small Business, Social Media, Twitter, video production, videos, Website / By OpticTour Agency

One of the most basic building blocks of digital marketing is knowing your audience — and, of course, understanding how to apply that knowledge in an effective way so you can continue to grow said audience. Having a solid grasp of whom you are selling your products and services to can give you a huge …

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Why You Should NEVER Buy Followers, Comments, or Likes on Instagram

Have you recently seen an uptick in DMs asking you to buy followers, likes, and comments? Or maybe, for an “exclusive, just-for-you” fee, they’ll promote you on their pages or stories. Seems like a sweet deal, right? More engagement means more business, more sales, more people walking through the door… right? Wrong. Because all those …

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Client Spotlight: Kung Fu Saloon

Vintage arcade games, free skee ball, craft beer, karaoke, and so much more — that’s what Kung Fu Saloon brings to the party. We recently partnered with several of their locations to shoot a Google 360 Tour of their awesome environments! Just in case you aren’t aware, a Google 360 Tour is a virtual-reality simulation …

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Social Media for Small Businesses 101: The Top 9 Types of Social Media Posts You Can Create

As a small business owner, you’re likely already aware of the fact that posting regularly on your social media platforms is a fantastic way to keep your brand top of mind, provide information on your products and services, distinguish yourself from your competitors, and so much more. However, when you have to come up …

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Video Marketing for Small Businesses 101: The Do’s & Don’ts of On-Camera Interviews

Ever seen a video of yourself and thought, “Oh, god… is that really me? Do I really sound like that? Why did I move my hands like that? Yikes.” You’re not alone. Fear of being on camera is totally normal, and even the most skilled actors and actresses felt uncomfortable in front of the …

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The Power of Storytelling in Marketing

Everyone loves a good story — and that’s why implementing storytelling into your digital marketing endeavors is a great idea if you’re looking to engage your audience with content that really resonates, create a strong relationship between your consumers and your brand, and so much more. But before we move on, we want to do …

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Basic Types of Newsletters Every Digital Marketing Plan Needs

Ready to start a company newsletter or email marketing campaign? Great idea! Email is one of the most trusted marketing channels, and the value of email marketing just keeps on growing even in the post-COVID world. In addition, 31 percent of B2B marketers say that email newsletters are the best way to nurture leads, and …

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10 Tips for Taking Awesome Videos on Your Phone

Advertising, Blog Writing, Brand Awareness, Branding, Content Creation, Digital Marketing, Facebook, Instagram, LinkedIn, Marketing, Marketing Campaign, Small Business, Social Media, Twitter, video production, videos, Website / By OpticTour Agency

It seems like with a high-quality camera always slipped into our back pockets, we’d all be fantastic photographers and videographers. And the reality is that you absolutely can be! According to various studies by Techsmith, people watch videos because they’re genuinely interested in the topic at hand and because the content is relatable — not …

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Repurposing Content: What is It and How Can I Do it Effectively?

Advertising, Blog Writing, Brand Awareness, Branding, Content Creation, Digital Marketing, Email Marketing, Facebook, Graphic Design, Infographics, Instagram, LinkedIn, Marketing, Marketing Campaign, SEO, Small Business, Social Media, Twitter, video production, videos, Website / By OpticTour Agency

If you follow the social media accounts of a well-established restaurant, store, marketing company, etc., then you’ve likely asked yourself the following question: How do they come up with such great, detailed ideas for content every single time they post? We’re about to let you in on a little secret… and it’s that they don’t! …

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