Marketing

Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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Infographics 101: What They Are and How to Make Them

Do you have a bunch of great information that your viewers could really benefit from hearing? A great way to present it all to them in a simple, fun, and easy-to-understand way is by creating an infographic! What’s an Infographic? An infographic is defined by the Oxford English Dictionary as a “visual representation of information …

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One Key Digital-Marketing Tool Your Video Might Be Missing

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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Five Essential Elements Every Landing Page Needs

If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history, products and services, etc., your …

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Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

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8 Ways to Organically Grow Your Social Media Following in 2021

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both of them together! Going farther …

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The One Essential Trick to Dramatically Increase Your Email Click-through Rates

Ever spent hours creating a company newsletter full of information you know your consumers want to know, but found that your click-through rates were less than satisfactory? You might’ve missed a key step in your marketing campaign: including videos in your emails! Including video in an email has been shown to increase click-through rates by …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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How to Use Video to Increase the Power of Your Digital Marketing Plan

So you’ve gone ahead and decided that you want to use that great company video you just created to offer the world a stunning visual overview of your company, entice potential new consumers, and find your footing in the vast ecosystem of digital marketing. Now what? Video is ranked as one of the most engaging …

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