Social Media

The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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The No. 1 Thing Most Digital Marketing Plans Miss

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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The Most Lucrative Tool You Can Add to Enhance the Power of Your Google 360 Tour

Have you recently created a Google 360 Tour to increase viewer engagement, up your ranking on Google, and bolster your SEO efforts to new heights? Fantastic idea! But did you know that there’s a whole other world of insider tools you can use to increase your Google 360 Tours efficiency, provide your viewers with even …

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The Top 5 Video Trends to Watch in 2021

In 2020, digital marketers from all across the globe reshaped their marketing strategies to implement the power of video — and in 2021, as our way of life continues to move further and further online, that’s set to drastically increase. In fact, in 2020, 63 percent of mobile traffic was video-related — and that’s set …

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The Top 4 Benefits of Outsourcing Your Digital Marketing

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What do I even need to …

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8 Ways to Organically Grow Your Social Media Following in 2021

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both of them together! Going farther …

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One Simple Trick to Increase Your Exposure on Facebook

Have you ever spent hours crafting the most perfect, intriguing, and traffic-driving content to post on Facebook only to find out that nobody actually liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6 percent on …

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One Essential Marketing Tactic to Dramatically Increase Your Social Media Following

Whether it’s selling a product, offering an explanation of your services, sharing company history, or something else entirely, when you post on your social media platforms, your end goal is to make meaningful connections with your audience in some way, shape, or form. (Well, maybe your end goal is really to sell your products or …

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Five Basics Steps to Creating Social Media Advertisements

Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the physical and digital world: the billboards we pass on the highway, the videos …

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