Branding

5 Easy and Effective Graphic Design Tips for Small Business Owners

  Having solid, on-brand, and visually striking designs attached to your digital marketing endeavors is vital to your success. Just think of it like this: Design is at the core of your marketing plan. Your website, social media posts, company videos, and anything else you create all need to have strong, clean, and consistent design …

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8 Quick Tips for Mastering Social Media Holidays

Sure, you’ve heard of Thanksgiving, Halloween, and Fourth of July — but did you know that there’s a whole world of other holidays out there just waiting to be celebrated? That’s right! A social media holiday is a mini holiday centered around a person or a group of people, animal, idea, hobby, food, activity, trend, …

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Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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Email Marketing Campaign

The Top 9 Things You Should Know When Starting an Email Marketing Campaign or Company Newsletter

Sending a company newsletter or starting an email marketing campaign is a fantastic way to bolster your digital-marketing efforts, remain top of mind for your consumers, build trust and credibility for your business, close sales, and so much more. In fact, email marketing is considered to be 40 percent more effective at converting prospects when …

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Drone Video

How Incorporating Drone Footage Into Your Digital-Marketing Plan Will Take Your Business to the Next Level

If there’s one thing that every digital-marketing plan should seek to achieve, it’s the idea of implementing new tools and technologies so that you stay up to date, build stronger methods, and can continue to do business in a changing world. That’s why incorporating drone photography and videography into your digital marketing endeavors is a …

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The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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One Key Digital-Marketing Tool Your Video Might Be Missing

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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Five Essential Elements Every Landing Page Needs

If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history, products and services, etc., your …

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Client Spotlight: The Clay Pit

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

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