Branding

The Top 6 Reasons Why Your Business Needs a Blog

A blog about blogging… Can we get any more meta than that? Maybe, maybe not —  but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content marketing strategy, and 82 percent …

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The No. 1 Thing Most Digital Marketing Plans Miss

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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The Most Lucrative Tool You Can Add to Enhance the Power of Your Google 360 Tour

Have you recently created a Google 360 Tour to increase viewer engagement, up your ranking on Google, and bolster your SEO efforts to new heights? Fantastic idea! But did you know that there’s a whole other world of insider tools you can use to increase your Google 360 Tours efficiency, provide your viewers with even …

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The Top 5 Video Trends to Watch in 2021

In 2020, digital marketers from all across the globe reshaped their marketing strategies to implement the power of video — and in 2021, as our way of life continues to move further and further online, that’s set to drastically increase. In fact, in 2020, 63 percent of mobile traffic was video-related — and that’s set …

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The Top 4 Benefits of Outsourcing Your Digital Marketing

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What do I even need to …

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A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021

If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …

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Three Basic Types of Video to Take Your Business to the Next Level

It’s no news that video marketing is taking businesses everywhere to the next level, allowing them to effectively provide information about their products and services, create meaningful connections with their audiences, and pave their way through the wide world of commerce in a way that really resonates. “But there are so many types of videos …

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Five Basics Steps to Creating Social Media Advertisements

Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the physical and digital world: the billboards we pass on the highway, the videos …

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Six Essential Website Pages Every Small Business Needs

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website for you — just like …

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