Small Business

Client Spotlight: Salsa Limón

World-class tacos made for all — what could be better than that? Whether you prefer chicken fajita or al pastor, Salsa Limón is here to wow the world one taco at a time. The awesome creatives behind this tasty taquería came to our team at OpticTour for guidance in building them a website — one …

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5 Easy and Effective Graphic Design Tips for Small Business Owners

  Having solid, on-brand, and visually striking designs attached to your digital marketing endeavors is vital to your success. Just think of it like this: Design is at the core of your marketing plan. Your website, social media posts, company videos, and anything else you create all need to have strong, clean, and consistent design …

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The Top 3 Reasons Why You Should Absolutely Be Using a Social Media Content Calendar

Have you ever felt like you’re running around with your hair on fire trying to figure out what to post on social media? You’re not alone. In fact, content production is the biggest challenge for 44 percent of marketers (Neil Patel).  Let’s be real: Writer’s block is a very tangible phenomenon, and if you’re like …

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Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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Email Marketing Campaign

The Top 9 Things You Should Know When Starting an Email Marketing Campaign or Company Newsletter

Sending a company newsletter or starting an email marketing campaign is a fantastic way to bolster your digital-marketing efforts, remain top of mind for your consumers, build trust and credibility for your business, close sales, and so much more. In fact, email marketing is considered to be 40 percent more effective at converting prospects when …

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Drone Video

How Incorporating Drone Footage Into Your Digital-Marketing Plan Will Take Your Business to the Next Level

If there’s one thing that every digital-marketing plan should seek to achieve, it’s the idea of implementing new tools and technologies so that you stay up to date, build stronger methods, and can continue to do business in a changing world. That’s why incorporating drone photography and videography into your digital marketing endeavors is a …

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The Importance of Maintaining Brand Awareness During COVID and Beyond

In today’s world, the happy photos of puppies and memes we usually see fill our social media feeds are commonly replaced by heart-wrenching tales from all our favorite local businesses about how they’ve been negatively affected by the pandemic and need our support to survive. Let’s be real: COVID-19 has been hard on all of …

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Why Your Business Needs to Be Listed in All Online Directories — Not Just Google

If you’re trying to reach potential consumers and put your brand at the forefront of their minds, it’s incredibly vital that your business information is available, consistent, and correct across all platforms. This includes your: Company name Business type Physical address Phone number Hours of operation Website Business description When you’re looking to grow the …

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Google My Business

7 Easy Tips for Optimizing Your Google My Business Listing

They say you’re not supposed to judge a book by its cover, but if you saw a book without any cover at all, how would you get the information you need so you can figure out whether or not you want to purchase it? When people make purchase decisions, it’s best to give them as …

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