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Client Spotlight: Salsa Limón

World-class tacos made for all — what could be better than that? Whether you prefer chicken fajita or al pastor, Salsa Limón is here to wow the world one taco at a time. The awesome creatives behind this tasty taquería came to our team at OpticTour for guidance in building them a website — one …

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5 Easy and Effective Graphic Design Tips for Small Business Owners

  Having solid, on-brand, and visually striking designs attached to your digital marketing endeavors is vital to your success. Just think of it like this: Design is at the core of your marketing plan. Your website, social media posts, company videos, and anything else you create all need to have strong, clean, and consistent design …

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The Top 3 Reasons Why You Should Absolutely Be Using a Social Media Content Calendar

Have you ever felt like you’re running around with your hair on fire trying to figure out what to post on social media? You’re not alone. In fact, content production is the biggest challenge for 44 percent of marketers (Neil Patel).  Let’s be real: Writer’s block is a very tangible phenomenon, and if you’re like …

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Rick Holt, My Possibilities Foundation, IDD

Client Spotlight: My Possibilities

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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8 Ways to Organically Grow Your Social Media Following in 2021

As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both of them together! Going farther …

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