The Top 3 Reasons Why You Should Absolutely Be Using a Social Media Content Calendar

Advertising, Brand Awareness, Content Creation, Digital Marketing, Facebook, Graphic Design, Instagram, LinkedIn, Marketing, Marketing Campaign, Small Business, Social Media, Twitter / By ramin

Have you ever felt like you’re running around with your hair on fire trying to figure out what to post on social media? You’re not alone. In fact, content production is the biggest challenge for 44 percent of marketers (Neil Patel). Let’s be real: Writer’s block is a very tangible phenomenon, and if you’re like …

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8 Quick Tips for Mastering Social Media Holidays

Advertising, Brand Awareness, Branding, Content Creation, Digital Marketing, Facebook, Google, Graphic Design, Instagram, Marketing, Marketing Campaign, Social Media, Twitter / By ramin

Sure, you’ve heard of Thanksgiving, Halloween, and Fourth of July — but did you know that there’s a whole world of other holidays out there just waiting to be celebrated? That’s right! A social media holiday is a mini holiday centered around a person or a group of people, animal, idea, hobby, food, activity, trend, …

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Client Spotlight: My Possibilities

Advertising, Brand Awareness, Branding, Content Creation, Digital Marketing, Directory Optimization, Email Marketing, Entrepreneurship, Facebook, Google, Google 360 Tour, Graphic Design, Instagram, Landing Page, LinkedIn, Marketing, Marketing Campaign, OpticTour Clients, OpticTour Interactive, Optimization, Review Management, Reviews, SEO, Small Business, Social Media, Startup, Technology, Twitter, video production, Web Development, Website, Yelp / By ramin

My Possibilities is changing the landscape for adults with intellectual and developmental disabilities (IDD). Through the My Possibilities Foundation, they aim to build sustainability in support of adults with IDD and provide innovative, life-changing programs and inclusive communities in North Texas and beyond. We recently partnered with Rick Holt to create a landing page alongside …

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OpticTour Named as One of Top Web Designers in Austin by DesignRush

We’re pleased to announce that we’ve been named one of the Top Web Designers in Austin by DesignRush Marketplace! DesignRush is an incredible guide to finding the best professional agencies no matter which category of expertise you’re looking for, and being listed on their Top Web Designers ranking is a true honor! At OpticTour, we do so …

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Infographics 101: What They Are and How to Make Them

Advertising, Brand Awareness, Content Creation, Digital Marketing, Graphic Design, Infographics, Marketing, Marketing Campaign, Small Business, Website / By ramin

Do you have a bunch of great information that your viewers could really benefit from hearing? A great way to present it all to them in a simple, fun, and easy-to-understand way is by creating an infographic! What’s an Infographic? An infographic is defined by the Oxford English Dictionary as a “visual representation of information …

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Graphic Design

Infographics 101: What They Are and How to Make Them

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