Why Your Business Needs to Be Listed in All Online Directories — Not Just Google

Digital Marketing, Directory Optimization, Google, Google 360 Tour, Optimization, Small Business / By ramin

If you’re trying to reach potential consumers and put your brand at the forefront of their minds, it’s incredibly vital that your business information is available, consistent, and correct across all platforms. This includes your: Company name Business type Physical address Phone number Hours of operation Website Business description When you’re looking to grow the …

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7 Easy Tips for Optimizing Your Google My Business Listing

Content Creation, Digital Marketing, Optimization, Small Business / By ramin

They say you’re not supposed to judge a book by its cover, but if you saw a book without any cover at all, how would you get the information you need so you can figure out whether or not you want to purchase it? When people make purchase decisions, it’s best to give them as …

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Social Media Stories: What Are They and How Do I Use Them to Grow My Brand?

Advertising, Brand Awareness, Content Creation, Digital Marketing, Facebook, Instagram, Marketing, Marketing Campaign, Small Business, Social Media / By ramin

A social media story is a mobile-centric, full-screen photo or short video that appears outside of your regular feed on platforms like Facebook, Instagram, and Snapchat and disappears after just 24 hours. In addition to being a great vehicle to promote the sale of your products and services, stories also offer a glimpse into who …

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Infographics 101: What They Are and How to Make Them

Advertising, Brand Awareness, Content Creation, Digital Marketing, Graphic Design, Infographics, Marketing, Marketing Campaign, Small Business, Website / By ramin

Do you have a bunch of great information that your viewers could really benefit from hearing? A great way to present it all to them in a simple, fun, and easy-to-understand way is by creating an infographic! What’s an Infographic? An infographic is defined by the Oxford English Dictionary as a “visual representation of information …

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One Key Digital-Marketing Tool Your Video Might Be Missing

Branding, Content Creation, Digital Marketing, Google, Marketing, Small Business, Web Development, Website / By ramin

One Key Digital-Marketing Tool Your Video Might Be Missing When’s the last time you scrolled through YouTube and clicked on a video based solely on what you saw on screen, thinking, “Ooh, this looks pretty/interesting/etc., I definitely want to learn more”? You might also be thinking that if you’ve got a great video, people will …

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Five Essential Elements Every Landing Page Needs

Branding, Content Creation, Digital Marketing, Landing Page, Marketing, Small Business, Web Development / By ramin

If you’ve ever clicked on a link from a search result or a social media ad campaign, then give yourself a pat on the back, because you’ve landed on a great digital marketing tool: a landing page! Where your website serves to offer a broad overview of your company, history, products and services, etc., your …

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Client Spotlight: The Clay Pit

Brand Awareness, Branding, Digital Marketing, Google, Google 360 Tour, Marketing, OpticTour Clients / By ramin

The best, tastiest, most mouth-watering Indian food in Austin? That’s just what you’ll find at The Clay Pit! Nestled right between The University of Texas at Austin and central downtown, The Clay Pit has been providing hungry bellies with authentic Indian cuisine for the past 22 years. And OpticTour has been providing Clay Pit with …

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The Top 6 Reasons Why Your Business Needs a Blog

Advertising, Blog Writing, Brand Awareness, Branding, Digital Marketing, Web Development / By ramin

A blog about blogging… Can we get any more meta than that? Maybe, maybe not — but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content marketing strategy, and 82 percent …

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The No. 1 Thing Most Digital Marketing Plans Miss

Advertising, Brand Awareness, Branding, Digital Marketing, Marketing Campaign, Optimization, SEO, Social Media, videos, Web Development, Website / By ramin

Feeling a little overwhelmed by the vastness of the digital marketing world? You’re not alone. There’s a lot to consider: SEO, tracking your data, running optimal advertisements, making sure those advertisements reach the right audience — all those awesome things you have to juggle alongside actually running the day-to-day of your business. While those elements …

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The Most Lucrative Tool You Can Add to Enhance the Power of Your Google 360 Tour

Branding, Digital Marketing, Google 360 Tour, OpticTour Interactive, Social Media, Technology / By ramin

Have you recently created a Google 360 Tour to increase viewer engagement, up your ranking on Google, and bolster your SEO efforts to new heights? Fantastic idea! But did you know that there’s a whole other world of insider tools you can use to increase your Google 360 Tours efficiency, provide your viewers with even …

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Digital Marketing

Infographics 101: What They Are and How to Make Them

One Key Digital-Marketing Tool Your Video Might Be Missing

Five Essential Elements Every Landing Page Needs

Client Spotlight: The Clay Pit

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