Digital Marketing Agency
By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!) “But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What do I even need to …
The Top 4 Benefits of Outsourcing Your Digital Marketing Read More »
As you continue to make your way through the wide world of digital marketing, at one point or another, you’re probably going to ask yourself the following: “Which is better: Paid advertising campaigns or organically growing my social media following?” Simply put, the most lucrative digital marketing plans leverage both of them together! Going farther …
8 Ways to Organically Grow Your Social Media Following in 2021 Read More »
Ever spent hours creating a company newsletter full of information you know your consumers want to know, but found that your click-through rates were less than satisfactory? You might’ve missed a key step in your marketing campaign: including videos in your emails! Including video in an email has been shown to increase click-through rates by …
The One Essential Trick to Dramatically Increase Your Email Click-through Rates Read More »
“Spicy or regular?” No matter how you take your chicken sandwich at Chick-fil-A, one thing remains true, and it’s that they’ve got A LOT to offer. That’s why the faces behind the Chick-fil-A on 620 came to our team here at OpticTour to create a Google 360 Tour! A Google 360 Tour is a virtual-reality …
If you told your January 2020 self that one year from now, you’d be sitting down looking back on all the craziness the rest of the year would bring, would you believe any of it? Needless to say, this year has been bursting at the seams with changes; not all of them welcome. Businesses all …
A Digital Marketer’s Perspective on 2020 and What Your Business Should Be Doing in 2021 Read More »
So you’ve gone ahead and decided that you want to use that great company video you just created to offer the world a stunning visual overview of your company, entice potential new consumers, and find your footing in the vast ecosystem of digital marketing. Now what? Video is ranked as one of the most engaging …
How to Use Video to Increase the Power of Your Digital Marketing Plan Read More »
A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook. These changes were made in an attempt to protect user data and privacy by reducing the lifespan of cookies. …
How Apple’s New Update Impacts Facebook Ad Campaigns Read More »
It’s no news that video marketing is taking businesses everywhere to the next level, allowing them to effectively provide information about their products and services, create meaningful connections with their audiences, and pave their way through the wide world of commerce in a way that really resonates. “But there are so many types of videos …
Three Basic Types of Video to Take Your Business to the Next Level Read More »
If someone walked right through the front door of your business to raise a complaint, ask a question, or offer you some praise, would you say nothing in response and show them the way out? Of course not! So why do that online? The hard truth is that when you don’t take the time to …
Why You Should Be Responding to Reviews — Even the Negative Ones Read More »
Have you spent hours posting on social media, running advertisements, shooting promotional videos, fine-tuning your email marketing plan — but still find that you’re not getting the results you deserve? You might be missing a key step in your digital marketing foundation: SEO! What is SEO? Search Engine Optimization (SEO) is defined as the process …
We are a team of creative, out-of-the-box digital marketing experts who value leadership, honesty, and consistency, while knowing what it takes to deliver results.
8863 Anderson Mill Road,
Suite 117
Austin, Texas
78729
Phone: (512) 814-0270
Email: contact@optictour.com
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