Client Spotlight: Chick-fil-A

“Spicy or regular?”

No matter how you take your chicken sandwich at Chick-fil-A, one thing remains true, and it’s that they’ve got A LOT to offer.

That’s why the faces behind the Chick-fil-A on 620 came to our team here at OpticTour to create a Google 360 Tour!

A Google 360 Tour is a virtual-reality simulation of an existing location that’s comprised of a series of images taken and stitched together by a Trusted Google Photographer or a Google Trusted Agency (just like our team here at OpticTour!)

They’re attached to your Google My Business page and appear alongside your business listing, and they serve the purpose of allowing your viewers to walk virtually around your space, get a feel for the ambiance, find out where things are located, and so much more!

Essentially, Chick-fil-a plans to use this virtual creation as a solid mapping tool for years to come — and it’ll also serve to organically boost their ranking on Google, assist with SEO practices, and increase audience engagement and viewership!

Why?

Because people spend more time browsing websites that include virtual tours than those that do not. In fact, according to Google, virtual tours on business listings increase audience interest by 100 percent!

Creating a Google 360 Tour is a one-time cost that brings in many benefits. In fact, listings with high-quality photos and virtual tours motivate customers to make a purchase 29 percent of the time!

If you’re ready to dive into all virtual tours have to offer, you can head to this link to take a peek at Chick-fil-A’s!

Let’s Stay in Touch!

If you think a virtual tour would be a great addition to your marketing plan — or if you have any questions about digital marketing, videography, and more — we here at OpticTour would love to sit down and see what we can do to help you out! Whenever you’re ready, you can fill out this form to get in touch with us.