Six Essential Website Pages Every Small Business Needs

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world.

There are tons of companies out there that will develop a website for you — just like our team here at OpticTour! — but if you’re ready to get the ball rolling, we’ve laid out some essential pages you’ll definitely want to include in your website so you can get started on effectively growing your business.

Page #1: Homepage

Even your website deserves to have a roof over its head — that’s why the first page you’ll want to create is your homepage!

Your homepage is often the first place visitors will land, so you’ll want to do your best to capture their attention while also providing basic information about what you do, your company values, and an overview of what your products and services are like.

Studies show that you have .05 seconds to catch visitors’ attention before they move on, but don’t let that scare you! 

Focus on selecting solid visuals (like photos, your logo, and more) that represent your business alongside writing strong, simple, and clear copy that describes your company and gets people excited about how you can change their lives for the better.

If you’re looking for more awesome tips on creating effective web pages, how to perfectly execute them, and tons of examples to pull from, you can head to this blog from Position Digital: How to Create a Homepage that Converts & Generates Cash.

Page #2: About Us Page

There’s so much about you, your business, and your employees that makes you special, and the world wants to learn about it!

That’s why you should consider creating an “About Us” page that explains who you are, how you got started, why you do what you do, and why the way you do things is different from competitors.

Visitors love seeing the people behind the page, so you can also create short biographies of your employees and post them with pictures of your team to add a more human element to your site.

Page #3: Product/Service Page

Depending on whether or not your company sells products or services, you’ll want to create a page that outlines the details of what you have to offer.

The best way to do this is by starting with a brief summary of your products or services and then sectioning off into relevant categories that do a deeper dive.

If you provide both products and services, it’s best to create separate product and service pages so you avoid confusion. If what you have to offer won’t be so easily understood by the average visitor, you can create further pages and sections that offer more information by including detailed descriptions, relevant links to articles, video explainers, and more!

Page #4: FAQ Page

More than likely, your visitors will have tons of questions about your business or products, and they’ll ask you the same ones over and over and over again.

To save yourself time, pay attention to what people ask you and create a “Frequently Asked Questions” page that outlines answers to common problems they might be facing.

This page should also serve to eliminate doubt from the mind of the consumer and further prove why they should choose to do business with you. 

Page #5: Testimonial Page

In order to further position your business as a reputable entity, you’ll want to create a place on your website to share all the great things people have been saying about you!

Pull some of your strongest reviews from an online platform or a previous client and create a testimonial page. It’s vital that you choose reviews that explain what it’s really like to work with you — not just ones that simply say “X Company is great!”

When possible, try to include links to the original review, pictures of the reviewer, the name of the reviewer, and contact information (like a link to their social media — not their phone number) so you come off as more authentic to your visitors.

Page #6: Contact Us Page

Whether it’s filling out a form, sending an email, or scheduling a call, the last essential page you’ll want to create is a one that outlines how and where visitors can get in touch with you. 

Things to include in your “Contact Us” page are: your phone number, email, physical address, social media accounts, and business hours.

Bonus Pages!

While these six types of pages are essential for any small business looking to develop their website presence, there’s so much more you can do once you’ve constructed the basic framework of your site.

You can start a blog and write articles that position yourself as a thought leader and an expert, you can create a press-release page that updates your visitors on company ongoings and events, you can create a jobs-posting page if you’re looking to grow your team — the possibilities are endless!

But whatever route you decide to take your website, just know you don’t have to go alone. 

We here at OpticTour are more than ready to build you a fantastic website, teach you how to market your company, and help you share your greatness with the world. Whenever you’re ready, you can head to this link, and we’ll get started on building a strong digital foundation — together!

8863 Anderson Mill Road, Suite 117
Austin, Texas
78729

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