Blog Writing

Client Spotlight: Salsa Limón

World-class tacos made for all — what could be better than that? Whether you prefer chicken fajita or al pastor, Salsa Limón is here to wow the world one taco at a time. The awesome creatives behind this tasty taquería came to our team at OpticTour for guidance in building them a website — one …

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Email Marketing Campaign

The Top 9 Things You Should Know When Starting an Email Marketing Campaign or Company Newsletter

Sending a company newsletter or starting an email marketing campaign is a fantastic way to bolster your digital-marketing efforts, remain top of mind for your consumers, build trust and credibility for your business, close sales, and so much more. In fact, email marketing is considered to be 40 percent more effective at converting prospects when …

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The Top 6 Reasons Why Your Business Needs a Blog

A blog about blogging… Can we get any more meta than that? Maybe, maybe not —  but the fact that blogging is an incredibly lucrative notch to add to your digital marketing tool belt isn’t up for debate. In fact, according to Hubspot, blogging is the third most common content marketing strategy, and 82 percent …

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