How Apple’s New Update Impacts Facebook Ad Campaigns

Apple, Digital Marketing, Facebook, Marketing / By

A recent update to Apple’s operating system (iOS14) is set to make changes to the way advertisers everywhere run ads, measure performance, retarget audiences, track conversions, and generate leads across mobile apps and websites, including Facebook.   These changes were made in an attempt to protect user data and privacy by reducing the lifespan of cookies. …

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