Why You Should Be Creating Videos For Social Media

Why you should be resize image optictour

With about 3.2 billion people using social media, and millennials being the leader in usage, it is essential to optimize your content on social media to grab their attention.

Now that social media is crowded with walls of text on posts, video is becoming the right way to post your content. As the world is moving faster, no one has time to read post after post anymore, and the statistics show that video is working. On Twitter alone, 82% of users are watching video content.

How Effective are Videos?

Over time, as the number of people who use social media increase, so will the amount of videos watched. Here are some statistics that show how much video marketing will actually work.

  • Video accounts for 52% of all mobile traffic. (Citrix, 2014)
  • 92% of mobile video viewers share videos with others. (Virtuets, 2018)
  • 96% of shoppers find videos helpful when making purchase decisions online. (Animoto, 2014)
  • Marketers who use video in email cite increased clickthrough rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits. (eMarketer, 2013)
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI. (Insivia, 2018)

When making video content for your social media channels, make sure you create quality content that appeals to your audience. Although people watch videos, the audience following you are looking for content that can value them. If you are looking to start creating videos, check out OpticTour. We have a full production studio to shoot videos for your business.