The Top 4 Benefits of Outsourcing Your Digital Marketing

By now, you’ve probably heard that digital marketing is the key to growing your company (and if you haven’t, then boy, do we have some news for you!)

“But there are so many different ways to market my business online,” you might be thinking. “Where do I even start? What do I even need to do to successfully market my business, reach the right audiences, and continue to grow my company?”

The simplest, easiest way to achieve all your marketing goals is to outsource it to a digital marketing company (just like us!)

Doing so is actually a lot more popular than you may think — in fact, HubSpot reports that nearly two-thirds of B2B companies outsource their digital marketing!

Let’s do a deep dive into the main benefits of outsourcing your digital marketing and see what we find.

Benefit No. 1: Saves You Time

The first benefit of outsourcing your digital marketing is that it saves you time.

You can focus on running your business — not retargeting Facebook ads or worrying about whether or not your links actually take people to the right places.

Of course, these things matter, but lots of business owners don’t have the time, knowledge, or expertise to give them the attention they deserve.

Instead of trying to learn everything about digital marketing yourself or digging through heaps of resumes to hire someone who’s got all the right skills, you can quickly and seamlessly turn to a whole team of experts who will do everything they can to provide you with a concrete digital marketing strategy that works specifically for you.

This way, you won’t have to waste time on marketing tactics that may or may not pay off — you’re getting a modern and effective digital marketing plan based on tried and true strategies.

In addition, the best digital marketing companies will provide you with data and analytics reports so you’re well aware of what’s happening on your platforms and pages without having to produce the mental stamina to do it yourself.

If you’re someone who prefers to be a bit more involved with your digital marketing plan but still don’t have the right tools to handle it all on your own, your outsource team will gladly work alongside you to keep you in the loop at the level that works best for you.

Whether your goal is to drive traffic to your pages, make concrete connections with your audience, or increase awareness of your products and services, having a trusted digital-marketing partner is the key to your growth.

Benefit No. 2: Saves You Money

With the amount of money you’d use to hire one person for a year, you could hire a whole team of specialists by outsourcing your digital marketing — and still have some leftover.

Key cornerstones of your digital marketing plan will likely include website development, content creation, and SEO. Hiring a full-time SEO specialist costs upwards of $70k a year — and of course, you’ll still have website development and content creation to worry about.

When you turn to a digital marketing company to take care of things for you, you’re getting access to a whole team of experts — not just one specialist. In addition, digital marketing strategies are often put together into packages, which can save you even more money.

In short, when you outsource your digital marketing plan to an entire team, you’re more than likely to receive a greater ROI than if you hired one or two individuals to do it all for you.

Benefit No. 3: Provides Quick and Consistent Growth

When you outsource your digital marketing, you’re turning to a whole team of specialists who already have the technology, skills, and know-how to quickly and effectively grow your business through the most up-to-date and lucrative digital marketing tools.

Your outsource team will also get to the root of any problems in your marketing plan — meaning you’re no longer in the dark about where your visitors are coming from, what’s working, what isn’t, and what the best path forward looks like.

In addition, the ongoing optimization of your marketing strategy will ensure nothing slips through the cracks.

Doing all this yourself can be super time consuming if you’re also trying to run a business at the same time —  especially if you’re a newbie where marketing is concerned.

Oftentimes, small businesses who handle their own marketing may go through periods of high operations and ones where they do nothing at all — but consistently marketing your business is the ultimate key to your growth.

What happens if the employee you hired quits and all your marketing gets put on hold? Or what happens if you were trying to do all your digital marketing yourself and had to stop when you got busy with other important projects?

Bad news. That’s what happens.

Instead of taking the risk, you can turn to a digital marketing team to grow your business quickly, consistently, and fruitfully.

Benefit No. 4: Provides Access to Expertise and Outside Perspectives 

When you’re running a business, your focus likely isn’t on what Google latest additions to their algorithm were or how running Facebook ad campaigns is set to change.

But in today’s world, things can change at the drop of a hat — especially where digital marketing is concerned.

That’s why outsourcing your digital marketing is key. Instead of pouring through all the latest marketing news and trying to piecemeal a plan that takes it all into account, you’re turning to a team of experts whose job it is to stay up to date on all the latest tools and technologies.

Staying on top of trends is a super time-consuming process for a business owner — but not so much for those who are familiar with the marketing world.

Digital marketers like us are constantly tracking, tweaking, and understanding the data behind our work so you’re ensured a marketing plan that’s expertly curated.

In addition, when you outsource your digital marketing, you’ll also receive outside perspectives on your business, allowing you to understand it on a deeper level and continue to grow in novel ways.

Your marketing team will be on the outside looking in, meaning there’s no room for biases or preconceived notions. You’ll be awarded fresh perspectives on how to approach marketing based on tried and true methods, awarding you an honest and uncensored opinion of your business and operations.

So there you have it: Outsourcing your digital marketing saves you time and money, grows your company quickly and effectively, and puts you on the forefront of thought leadership and expertise.

Let’s Stay in Touch!

At OpticTour, we seek to guide our clients through any marketing endeavours they’re trying to undertake, building them a strong digital foundation and teaching them how to effectively share their products and services with the world, create authentic connections with their audience, and grow their company to new heights.

Whether you’re ready to run social media advertisements or still haven’t even set up your Facebook Business page, we’re here to guide you along the path of digital marketing and out through to the other end. We can run personalized advertisements, take care of all your social media and review platforms, shoot promotional videos, create a Google 360 tour to give people an authentic feel of your space, and so much more. 

The possibilities are endless, and they’ll all serve to help you not only survive but grow your business for years to come.

Let us help you the way we’ve helped so many others. Whenever you’re ready, you can fill out this form to schedule your free audit and get the process started!