5 Common Digital Marketing Mistakes to Avoid

When it comes to digital marketing, businesses can often become overwhelmed by the number of options at their disposal. While it might be nice to utilize various tactics and strategies to grow your business, you have to know what you are doing to succeed. Here are five common digital marketing mistakes to avoid.

1. Not Having Goals

By not having goals, it will be impossible for your business and digital presence to grow. Usually, this is because you will not know how to strategize your target audience. Leading to the use of the wrong social media platforms, wrong tone of messaging, and even leads to not knowing what works! Pick your goals then formulate a plan.

2. Not Knowing Your Target Audience

The first and biggest downfall of businesses are ones that don’t know their target audience. It is just as bad when a business has a buyer persona based on what they want them to be. Knowing your target audience is based off a few factors. These factors include gender, age group, income, usage, and lifestyle. After you research these factors and create a buyer persona, you’ll be able to make a marketing strategy for it.

3. Ignoring Results

A big mistake with digital marketing is when businesses are not taking reports and results seriously. These results can help you understand where you are underperforming and what you are doing right, as for OpticTour and our clients, we look at reports every month. Based on the data received, it allows for a change in direction if needed. When you consistently look at results and make improvements, you’ll tend to see more positive results in the long run.

4. Lack of Engagement on Social Media

Being anti-social on social media can lead to followers to believe that you only want them to buy a product or service. Social media is meant to engage with the community, not just promoting products. By engaging in conversation with your followers, you can form relationships with them. Engagement on social media can lead to benefits such as followers buying your product, or even becoming brand ambassadors!

5. Not Paying Attention to the Mobile Market

With over 5 billion people having mobile devices, and over half that’s connected, the usage will continue to increase. As a business, not optimizing your website for mobile devices means you are losing out on a large number of consumers. Also, just because your website may look presentable on a mobile device doesn’t mean it is optimized either. Reports show that 53% of people leave a website on a mobile device if it doesn’t load within three seconds. By optimizing your website and content for all mobile devices, you’ll be able to attract and retain consumers and start building relationships.

Start Improving Now!

Become a better digital marker and grow your presence online by avoiding these common mistakes. If you do make mistakes, make sure you acknowledge and course-correct to then later improve.

If you need help forming your digital presence and would like a free consultation, contact us. OpticTour is a Google certified agency located in Austin, TX. We specialize in growing your business’ visibility.